Wear What You Preach

Sustainability, Ethics and Social Awareness at Missimuah

At Missimuah, we believe that dressing is also a way of expressing values. That’s why we created the Wear What You Preach program, which brings together the set of practices, initiatives and commitments through which we materialize our vision of a more conscious, ethical and responsible fashion.

Sustainability, ethics and social responsibility are central concerns in our activity. We work daily to balance the impact of fashion with practices that respect the planet and people, seeking to offset this impact through concrete actions and conscious choices.

Our commitment in action

Through this program, we take a holistic and progressive approach, which includes:

  • Choosing partners aligned with our values , who work with small-scale production, use durable materials and follow practices that minimize waste.

  • The promotion of sustainable partnerships that allow us to actively contribute to environmental regeneration.

Reforestation & Ocean Cleanup

SPROUT

For every product sold, we plant a tree and remove the equivalent of one plastic bottle from the oceans.

Eliminate the ecological footprint

Carbon Checkout

We offer our customers the possibility of offsetting the ecological footprint of their purchase by making a voluntary contribution to environmental projects. The application suggests a symbolic amount, but each customer can adjust it freely.

Fashion with social responsibility

As part of the Wear What You Preach program, we also value the human dimension of fashion.

We work with partners who guarantee fair, safe and dignified working conditions , promoting ethical practices throughout the production chain.

We believe that a piece of clothing should be made with respect — for the hands that make it and for the world we live in.

At Missimuah, we seek to inspire a new way of consumption — more conscious, more responsible and more aligned with what we believe in.

Because what we wear also communicates who we are.